Cannabis grows best when nights are cool (not cold), days are warm (not hot), the air is damp (not dry), and irrigation water is readily available. Technology can compensate for the deficiencies, but at a potentially huge hit on natural resources and money. The Pacific Northwest is the standard for ideal conditions, Nevada has to be the model for the worst.
But cannabis is retail-legal here, though stores are very scarce state-wide. All efforts at setting up a market are directed at the gambling and tourist towns of Reno and Las Vegas, much more on Vegas. And focused on the needs of the typical tourist, not locals.
The stores are “vertical” like Colorado, with each store selling product it grows. Prices are twice what you’d find in any of the other states, though it’s state tax is the lowest. While the other states sell mainly raw flowers, Nevada stores sell mainly extracts in vaporizer cartridges. This because Nevada has some harsh no-smoking laws, the hotels are strict on cleaning charges for their rooms, and the bulk of the customers are tourists. Edibles are popular for the same reasons; raw flower is available, but with very thin variety.
This is a market for the investors with deep pockets, and they need to recoup their costs from those with equally deep pockets. Locals no doubt continue to get their supply on the black market (from Oregon and California) at a fraction of the store prices, at better quality.
As usual Nevada is on it’s own in this particular industry, but it knows it’s market well and knows how to profit from that.